What ways does your med
ia product use, develop or challenge forms and conventions of media products?
Our film Ghosts ‘n’ Stuff highlights the horror but at the same time brings in conventions such as humour, sarcasm and mockery. Our film has stuck to generic conventions held about spoofs; people can tell that our film is a spoof film from some of the iconography we have included. The audience can tell what the genre of our film is after approximately 20 seconds into the film. This is because the ghost comes out as Tom is taking pictures of it, it poses for the camera. If it was a horror, it obviously wouldn’t be posing or anything as it would be a serious, scary atmosphere. The iconography such as the blow up hammer reflects the similarities typical to this genre. Our opening part of the video was a full body shot on one of the main characters, Tom. We then changed this to a point of view shot (POV), we did this to symbolise an unknown force following the characters lead. At the beginning of the 2minute sequence the conventions are also backed up by a mysterious underlying tone to grab the audience’s attention into finding out what’s going to happen. The techniques used have been used to introduce unique and original ideas into the film by not having a narrator but replacing this with two omniscient main characters to see their spin off of the story.
How does your media product represent particular social groups?
Our media product represented both male and females, primarily around 20-25 years of age. I feel as though this does not necessarily represent that particular group in a stereotypical way, as it is aimed at audiences of both sex and from the age of 15 and above. I think that the video portrays an obvious dominance for of the ghost which shows the vulnerability of the characters living in that house. This shows a typical feature from the genre of our film. I feel this links to our audience as they are in the age group of our target audience. I believe that our film is stereotypical as we have used both male and females to act on our film and used so many different aspects which referred both genders. I believe this will help and link to our target audience because i believe that people would rather see an original film rather than a film based on stereotypical conventions.
What kind of media institution might distribute your media product and why?
Based upon our distributor research, we have clear prospects of what would be the ideal media institution would be best suited to distribute our product. If our film was to be produced it wouldn’t be a big Hollywood blockbuster film. However, it wouldn’t be a small budget film. It would have a moderately large release because it is a quite popular genre of film and uses some unique and original ideas, which makes it more unique than other films. After doing research into some distributors we decided a good company would be Metrodome Distribution who distribute smaller budgeted films to cinema and DVD although they have distributed award winning films such as ‘The Counterfeiters’ and ‘Water’. As our film is for young adults and above, and lots of humour involved, there’s a really good opportunity for merchandising. We could have T-shirts, inflatable hammers, calendars’...etc as it would be good to use as advertising for the film. As it is aimed at both genres and for most age ranges, it could be advertised in newspapers, magazines that are unisex and also have TV and cinema trailers.
Who would be the audience for your media product?
Based on the conventions used in my product, the audience for my product would be for both genders for the age of 15 and above. Comparing our age and gender to our target audience, it links well to our film because the main two characters, Tom and Jade are in their young twenties and they one is male and one is female. This links well to our audience as our target audience is for both genders and for people at the ages 15 and above as I have mentioned previously. We carried out a lot of research to find out our target audience. Our certification is similar to films such as drag me to hell, airplane and meet the Spartans as they have a certificate rating the same as ours and the audience is very similar. These have all become fairly popular so our film may appeal to that kind of audience as well.
How did you attract/ address your audience?
Linking back to our audience profile, there are points that would appeal certain audiences, the main aim was to create a film that was exciting, humorous and unique. We used sound effects to match the humour and the mysterious sounds to highlight the scary parts. We used lots of different shots to make that we hoped would include the audience and make them feel more involved in the storyline. An example of this is when we had a point of view shot in the beginning of the product we made. This was to make the audience feel as though they were actually Tom and that it was them that was there. We thought there should be a certificate of 15; this is so that the amount of violence/ language need not be limited too much to allow really young people to see the film, as e would like the film to be seen in it i entirely how it was imagined.
What have you learnt about technology from the process of constructing the product?
There are some strengths on using a small camera, such as they are portable and really easy to use, so they are good to use in houses and tight areas. On the other hand there is the lack of a sufficient microphone for noise recording. I found that using the tripod as well obviously kept the camera steady when we were filming which caused the film to look a whole lot better than if we would have had to film free hand. A problem that we did encounter whilst we were filming was bouncing focus, where the camera would keep going in and out of focus; this was due to the colour and the background of some objects being too close to the camera. This could be resolved by doing the shots in manual focus. However, we altered the shot slightly so that this problem didn’t happen.
Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
During our planning stage, researching the genre and the detailed planning helped us to produce the film efficiently because we knew what we wanted to do. We put a lot of work into the planning stage, we all came up with the ideas, at first we seemed to be stuck between doing a horror and doing a comedy, but then we thought why now combine the ideas together and make a spoof? From this we were able to research into the genre and find out about the iconography and conventions of spoof films. We made a storyboard of what we wanted our film to look like and a shot list of which we wanted to include. This meant that on the day we came to film we were prepared and organised and we didn’t have any problems. During the filming we have used a lot wider variety of shots than we have before, such as establishing shots for the setting and point of view shots to involve the audience. We have also experimented with using slow zooms and tilts which helped to add more of a range of shots. Overall I think because we have become a lot more confident with the equipment it gave us the confidence to experiment with our film by including these shots. I feel I am more confident with the equipment because I have learnt how to use the cameras’ and the iMovie software. I feel that the final product was quite a success, it flowed well. It shows some scary but humorous parts and makes people want to see more.
ia product use, develop or challenge forms and conventions of media products?Our film Ghosts ‘n’ Stuff highlights the horror but at the same time brings in conventions such as humour, sarcasm and mockery. Our film has stuck to generic conventions held about spoofs; people can tell that our film is a spoof film from some of the iconography we have included. The audience can tell what the genre of our film is after approximately 20 seconds into the film. This is because the ghost comes out as Tom is taking pictures of it, it poses for the camera. If it was a horror, it obviously wouldn’t be posing or anything as it would be a serious, scary atmosphere. The iconography such as the blow up hammer reflects the similarities typical to this genre. Our opening part of the video was a full body shot on one of the main characters, Tom. We then changed this to a point of view shot (POV), we did this to symbolise an unknown force following the characters lead. At the beginning of the 2minute sequence the conventions are also backed up by a mysterious underlying tone to grab the audience’s attention into finding out what’s going to happen. The techniques used have been used to introduce unique and original ideas into the film by not having a narrator but replacing this with two omniscient main characters to see their spin off of the story.
How does your media product represent particular social groups?
Our media product represented both male and females, primarily around 20-25 years of age. I feel as though this does not necessarily represent that particular group in a stereotypical way, as it is aimed at audiences of both sex and from the age of 15 and above. I think that the video portrays an obvious dominance for of the ghost which shows the vulnerability of the characters living in that house. This shows a typical feature from the genre of our film. I feel this links to our audience as they are in the age group of our target audience. I believe that our film is stereotypical as we have used both male and females to act on our film and used so many different aspects which referred both genders. I believe this will help and link to our target audience because i believe that people would rather see an original film rather than a film based on stereotypical conventions.
What kind of media institution might distribute your media product and why?
Based upon our distributor research, we have clear prospects of what would be the ideal media institution would be best suited to distribute our product. If our film was to be produced it wouldn’t be a big Hollywood blockbuster film. However, it wouldn’t be a small budget film. It would have a moderately large release because it is a quite popular genre of film and uses some unique and original ideas, which makes it more unique than other films. After doing research into some distributors we decided a good company would be Metrodome Distribution who distribute smaller budgeted films to cinema and DVD although they have distributed award winning films such as ‘The Counterfeiters’ and ‘Water’. As our film is for young adults and above, and lots of humour involved, there’s a really good opportunity for merchandising. We could have T-shirts, inflatable hammers, calendars’...etc as it would be good to use as advertising for the film. As it is aimed at both genres and for most age ranges, it could be advertised in newspapers, magazines that are unisex and also have TV and cinema trailers.
Who would be the audience for your media product?
Based on the conventions used in my product, the audience for my product would be for both genders for the age of 15 and above. Comparing our age and gender to our target audience, it links well to our film because the main two characters, Tom and Jade are in their young twenties and they one is male and one is female. This links well to our audience as our target audience is for both genders and for people at the ages 15 and above as I have mentioned previously. We carried out a lot of research to find out our target audience. Our certification is similar to films such as drag me to hell, airplane and meet the Spartans as they have a certificate rating the same as ours and the audience is very similar. These have all become fairly popular so our film may appeal to that kind of audience as well.
How did you attract/ address your audience?
Linking back to our audience profile, there are points that would appeal certain audiences, the main aim was to create a film that was exciting, humorous and unique. We used sound effects to match the humour and the mysterious sounds to highlight the scary parts. We used lots of different shots to make that we hoped would include the audience and make them feel more involved in the storyline. An example of this is when we had a point of view shot in the beginning of the product we made. This was to make the audience feel as though they were actually Tom and that it was them that was there. We thought there should be a certificate of 15; this is so that the amount of violence/ language need not be limited too much to allow really young people to see the film, as e would like the film to be seen in it i entirely how it was imagined.
What have you learnt about technology from the process of constructing the product?
There are some strengths on using a small camera, such as they are portable and really easy to use, so they are good to use in houses and tight areas. On the other hand there is the lack of a sufficient microphone for noise recording. I found that using the tripod as well obviously kept the camera steady when we were filming which caused the film to look a whole lot better than if we would have had to film free hand. A problem that we did encounter whilst we were filming was bouncing focus, where the camera would keep going in and out of focus; this was due to the colour and the background of some objects being too close to the camera. This could be resolved by doing the shots in manual focus. However, we altered the shot slightly so that this problem didn’t happen.
Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
During our planning stage, researching the genre and the detailed planning helped us to produce the film efficiently because we knew what we wanted to do. We put a lot of work into the planning stage, we all came up with the ideas, at first we seemed to be stuck between doing a horror and doing a comedy, but then we thought why now combine the ideas together and make a spoof? From this we were able to research into the genre and find out about the iconography and conventions of spoof films. We made a storyboard of what we wanted our film to look like and a shot list of which we wanted to include. This meant that on the day we came to film we were prepared and organised and we didn’t have any problems. During the filming we have used a lot wider variety of shots than we have before, such as establishing shots for the setting and point of view shots to involve the audience. We have also experimented with using slow zooms and tilts which helped to add more of a range of shots. Overall I think because we have become a lot more confident with the equipment it gave us the confidence to experiment with our film by including these shots. I feel I am more confident with the equipment because I have learnt how to use the cameras’ and the iMovie software. I feel that the final product was quite a success, it flowed well. It shows some scary but humorous parts and makes people want to see more.
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